Zuzanna Rogatty

With over a decade of experience at world-renowned studios like COLLINS and Pentagram — and as a Creative Director and design awards juror — I’ve reviewed hundreds of portfolios from emerging designers. One thing is always clear: brilliance comes not just from craft, but from having a voice.

I grew up in the tradition of the Polish School of Poster — rooted in artistic self-expression, design audacity and experimental typography. Later, working in New York, I learned that supreme craft, trend-defining way of thinking, and systematic precision are essential. Being at the intersection of these two worlds taught me that to stand out in today’s design landscape, you need both craft and voice.

This course is about helping you do the same. We’ll go beyond tools and trends to build your creative identity and discover a visual voice that’s memorable, and distinctly yours.