Developing a UX Strategy
Elevate your approach to UX and propel your products and strategies toward success with Marcelo Novaes, UX Lead at Google.
Why take this course?
Elevate your UX thinking.
Go beyond the day-to-day hurdles, identify key opportunities, and take control of the narrative to help steer products and strategies toward success.
Why take this course?
Uncover opportunities.
Opportunities exist in any area, sometimes they’re not obvious. Through a series of simple activities you’ll learn how to challenge existing goals, articulate new hypotheses and validate them.
Why take this course?
Obtain stakeholder alignment.
Align early with the business and stakeholders by cultivating strong relationships and honing your negotiation skills to uncover motives and generate innovative ideas.
Why take this course?
Package everything with an amazing presentation.
Bring your strategy together by creating an outstanding pitch presentation that inspires and transforms your audience's perspective, elevating your UX skills to the next level.
Engage in
genuine
learning.
Interact with seasoned instructors and a diverse peer group during live online classes. Dive into a unique learning adventure within our dedicated platform.
Instructors
Marcelo Novaes
UX Lead at Google
What are you
going to learn
in this course?
UX design strategy fundamentals
Embark on a UX Design Strategy role, where the focus lies in crafting user experiences that harmonize with an organization's business objectives. Uncover and challenge assumptions, ensuring a nuanced understanding to frame problems, identify opportunities, and align with overarching business goals.
Hypothesis crafting & validating assumptions
Refine your skills in hypothesis crafting and assumption validation by mastering techniques to identify, reframe, rank, design tests, and synthesize results. Learn how to align insights effectively with business objectives, pinpointing strategic integration points to contribute meaningfully to overarching goals.
Negotiating your way into buy-in
Define success for your product by articulating core values and identifying key value propositions in line with your business. Use these principles to guide decision-making, identify trade-offs, and take a stand on important values that align with the aspirations of your organization.
Develop your vision and craft your narrative
Learn how to craft a compelling narrative and vision for your strategy. We will explore pitch structure and refine your skills by developing a project with a solid conceptual foundation, culminating in a compelling presentation upon course completion.
Course details
Tuition
US$ 650
10% discount for former students. If you have completed at least one course with us in the past, you are eligible to receive the discount immediately.
We offer scholarships. If you are a member of an underrepresented or marginalized community, have an annual income of less than $45,000.00, are unemployed, or work for an organization making a social impact, you could be eligible for a scholarship immediately. Enroll now.
Course Duration
6-week course.
6 classes — Thursdays from 5pm to 7pm PST
All classes take place live via Zoom. The links are automatically sent to your email and WhatsApp (optional). The sessions are recorded and will be available to students.
Our commitment to
making an impact
through education
We believe that gaining access to quality education has the power to profoundly alter an individual's life. This is why we are dedicated to providing scholarships to those who belong to underrepresented groups, individuals with limited financial resources, or individuals actively engaged in social impact initiatives. If this resonates with you, we encourage you to enroll and select the scholarship option.
Connecting
with the market
We believe in collaboration to achieve our goals. That's why we team up with companies on both sides: to help train their teams, and to find new talent among our past students.
FAQs
Who is this course for?
Anyone who would like to learn more about UX Strategy, UX Designers, UX Researchers, UX Writers, Product Managers, Project Managers who would like to learn, instill or implement strategy in their projects.
What tools do I need? What materials are required for the course?
The course's scope does not include technical instruction on any software.
How can I communicate with the instructors and peers?
Upon application, you will be added to a private Slack group with instructors and other students. It is a place for questions, exchange of ideas, and inspiration, in addition to official communication and announcements.