Brand-Driven Interfaces
Forge brand-driven design frameworks and deliver unique digital experiences with Victor Belinatti, Design Lead at Work&Co.
Why take this course?
Master framework design for digital experiences.
Gain hands-on experience with cutting-edge tools and techniques for designing and developing digital frameworks. This course goes beyond conventional interfaces design principles, emphasizing the generation of ideas that strategically apply branding to establish a robust and resilient foundation for your design framework.
Why take this course?
Create effective solutions for the digital world.
Develop a deep understanding of the elements that contribute to a successful digital framework and learn how to create one that delivers value for both users and your team.
Why take this course?
Forge a robust foundation for your design framework.
Learn how to identify a brand's core values and leverage that understanding to create designs that are not only visually compelling but also strategically effective.
Engage in
genuine
learning.
Interact with seasoned instructors and a diverse peer group during live online classes. Dive into a unique learning adventure within our dedicated platform.
Instructors
Victor Belinatti
Design Lead at Work&Co
What are you
going to learn
in this course?
Deconstructing brands
What makes a brand truly effective? In this topic, we'll delve beyond surface-level considerations such as colors and fonts and explore the deeper strategies that drive successful branding. Through case studies and hands-on exercises, we'll examine how to use branding to establish a robust foundation for your design framework. You'll learn to identify a brand's core values and mission, leveraging that understanding to create designs that are not only visually compelling but also strategically effective.
What is a framework?
Explore the principles of a design framework. We'll discuss what a framework is and what it isn't, delving into key concepts such as a conceptual story or metaphor, a mental model for organizing the entire user experience, and a navigational system that guides users through the design.
Concepting a framework
In this topic, we'll explore the art of concepting – the process of generating and refining ideas for your design framework. We'll discuss hypothesis generation, exploring all possible answers and ideas for your project. From there, we'll delve into how a brand can effectively integrate into a digital environment and what it takes to make a framework truly stand out. Through a wide range of exercises, we'll explore a spectrum of solutions – from standard to innovative and even 'crazy' ideas.
Make it real
Transform your design ideas— even the craziest ones— into viable systems that can be effectively developed and implemented by your team. We'll discuss the importance of filtering your ideas and keeping your focus grounded in reality, even as you explore innovative concepts. Through a series of exercises, we'll explore how to develop a design system taking into account the constraints of time, budget, and available resources. You'll learn how to work effectively with developers and other team members to create a system that is both technically feasible and user-friendly.
Course details
Tuition
US$ 650
10% discount for former students. If you have completed at least one course with us in the past, you are eligible to receive the discount immediately.
We offer scholarships. If you are a member of an underrepresented or marginalized community, have an annual income of less than $45,000.00, are unemployed, or work for an organization making a social impact, you could be eligible for a scholarship immediately. Enroll now.
Course Duration
6-week course.
6 classes
— Wednesdays from 7pm to 9pm EST
All classes take place live via Zoom. The links are automatically sent to your email and WhatsApp (optional). The sessions are recorded and will be available to students.
Our commitment to
making an impact
through education
We believe that gaining access to quality education has the power to profoundly alter an individual's life. This is why we are dedicated to providing scholarships to those who belong to underrepresented groups, individuals with limited financial resources, or individuals actively engaged in social impact initiatives. If this resonates with you, we encourage you to enroll and select the scholarship option.
Connecting
with the market
We believe in collaboration to achieve our goals. That's why we team up with companies on both sides: to help train their teams, and to find new talent among our past students.
FAQs
Who is this course for?
This course is designed for designers and creatives looking to enhance their skills in creating frameworks and refining both conceptual and visual aspects of their deliverables.
Is the course more theoretical or practical?
The classes will place a greater emphasis on presenting concepts and framework methods, aiming to expand your knowledge and enhance critical analysis. Nevertheless, the course incorporates activities to be completed both inside and outside of class. These activities, though relatively short and optional, enrich your learning experience, and you will receive feedback from instructors on them.
What tools do I need? What materials are required for the course?
The course's scope does not include technical instruction on any software.
How can I communicate with the instructors and peers?
Upon application, you will be added to a private Slack group with instructors and other students. It is a place for questions, exchange of ideas, and inspiration, in addition to official communication and announcements.