Art Direction 101
Boost your artistic perspective in Art Direction that transcends the ordinary with Eduarda Nieto (Apple at TBWA).
Why take this course?
Enhance your Art Direction skills.
The course curriculum is organized into four comprehensive sessions plus a guest lecture. These sessions cover a range of topics, from tracing the historical evolution of Art Direction as a profession to explaining the multifaceted responsibilities of an Art Director. Moreover, we will explore the essential components that enhance your skills for daily practice.
Learn the fundamentals.
We offer practical demonstrations for developing an artistic perspective in Art Direction that goes beyond traditional forms. Additionally, we delve into the specific application of these techniques within the realms of graphic design and advertising. Expect weekly classes where you will interact with like-minded individuals and participate in an activity-driven learning environment.
Elevate your craft.
Engaging discussions will revolve around the pivotal roles played by both art directors and designers throughout the process of creating identities and campaigns. These discussions involve the creative process of both well-known and alternative brands.
What are you
going to learn
in this course?
Art Direction fundamentals
Dive into the captivating evolution of the art director's role across time. Discover how media—ranging from traditional press to contemporary photography and cinema—has shaped the direction of art. Gain profound insights into advertising as both a profession and a reflection of social behavior.
Creative voice
Develop a profound understanding of what constitutes a "good" art director while carving out your distinctive artistic voice. Explore how the internet reshapes our concepts of beauty and embark on a journey to create a diverse visual repertoire that sets you apart. Engage in hands-on activities, cultivating an artistic perspective in Art Direction that transcends the ordinary.
Visual narratives
Delve into the heart of design fundamentals as they intertwine with art direction. From typography to composition, layout to color theory, immerse yourself in the art director's toolkit. Dissect case studies and the creative processes behind iconic brands.
Unconventional and analogic approaches
Embark on a journey of unconventional references and analog methods, discovering secret tools for generating original solutions. Uncover the potential of vernacular design through experimentation and elevate your creative process.
World-class professionals ready to teach you.
Eduarda Nieto
Associate Creative Director for Apple, TBWA Media Arts Lab.
Enroll today for our next class
Tuition
US$ 650
10% discount for former students. If you have completed at least one course with us in the past, you are eligible to receive the discount immediately.
We offer scholarships. If you are a member of an underrepresented or marginalized community, have an annual income of less than $45,000.00, are unemployed, or work for an organization making a social impact, you could be eligible for a scholarship immediately. Enroll now.
Course Duration
6-week course.
5 classes — Wednesdays from 7pm to 9.30pm EST
All classes take place live via Zoom. The links are automatically sent to your email and WhatsApp (optional). The sessions are recorded and will be available to students.
What you can expect attending Art Direction 101
Remote classes.
Our classes are always remote and live via Zoom so you can get the most out of it and have real connections with your peers and the instructor.
Stay close.
Learn more.
You have direct access to the instructor and your peers with an exclusive channel on Slack, allowing you to exchange experiences and learn from world-class professionals and students worldwide.
A platform
tailored for you.
From the moment you enroll in a class to the moment you get the certificate, we designed a platform that gives you the best experience. Alune is our proprietary platform where you can watch back the Zoom sessions and keep up with your progress anytime, forever.
Learn from
real-life examples.
You can also be eligible for our Talent Program, which puts you in front of top-tier companies ready to hire. After completing the course, you’ll receive a certificate to celebrate the achievement and brag about it on social media.
FAQs
Who is this course for?
This course is for anyone interested in exploring the role of an Art Director from a wide-range of backgrounds, including graphic design, photography, film, illustration, motion and UX. The emphasis lies on visual storytelling and imaginative problem-solving, rather than technical proficiency. By the conclusion of the course, you'll feel assured in tackling idea generation with creativity and innovation.
What tools do I need? What materials are required for the course?
The course's scope does not include technical instruction on any software. However, certain activities may require familiarity with vector or image manipulation software. The activities do not require specific materials, but the use of a camera, phone, scanner, and printer will be encouraged.
How can I communicate with the instructors and peers?
Upon application, you will be added to a private Slack group with instructors and other students. It is a place for questions, exchange of ideas, and inspiration, in addition to official communication and announcements.