Visual Design for Communication
Learn to communicate better visually, in order to create more consistent and successful concepts.
Why take this course?
Simplify complex ideas into visual form.
Learn how to distill information into its essence to improve your ability to solve problems succinctly and effectively through visual design.
Enhance skills in graphic design basics.
Expand knowledge and techniques in creating successful compositions and layouts understanding how to use color, typography, and image.
And create stronger, more visually impactful concepts for brands.
By deepening your visual skills, you’ll be able to develop stronger concepts that communicate ideas more effectively for brands.
What are you
going to learn
in this course?
Culture, technology, and a visual history.
We’ll start the course by analyzing how technology and culture influence visual language—and what we find interesting and beautiful. We’ll also explore the evolution of this narrative and where we are today. As a practical exercise, students will do a quick activity focused on the history of posters.
Typography and its principles.
Understanding how typefaces relate to each other and contribute to composition is essential—typography is a core element of visual design. In this module, we’ll learn the fundamentals of typographic use, aligned with each project’s strategy. Students will also have time for a hands-on typography activity.
Image, shape, and color.
Next, we’ll explore other key components of visual composition, which, alongside typography, form the foundation of a design. The instructor will use an AI image generator to help demonstrate some of the content in this module and will assign a practical exercise for the class to experiment with these elements.
Hierarchy, layout, and creation.
In this module, we’ll understand how a full composition is created by thoughtfully combining and organizing its basic elements. The instructor will introduce important concepts of visual hierarchy and layout, and students will use these ideas to create a more complete project that incorporates everything learned throughout the course.
Critique and presentation.
At the end of the course, we’ll hold a presentation and feedback session—both from the instructor and fellow students—on the projects created during the course. In addition to creating, learning to observe and understanding intention and strengths in design work is key to growing as a designer and creative. This final session will also be an open space for discussion and questions.
World-class professionals ready to teach you.
Franziska Stetter
Creative Director at Interbrand New York
Franziska’s design work primarily consists of creating brand identities for large and small clients and ranges from cultural non-profit institutions to corporate America.
Enroll today for our next class
Tuition
US$ 700
10% discount for former students.
If you have completed at least one course with us in the past, you are eligible to receive the discount immediately.
We offer scholarships.
If you are a member of an underrepresented or marginalized community, have an annual income of less than $30,000.00, are unemployed, or work for an organization making a social impact, you could be eligible for a scholarship immediately. Enroll now.
Important: The discounts don't accumulate. The biggest discount always prevails, which will be applied automatically at the payment page.
Course Duration
6-week course.
6 classes — from 7pm to 9.30pm EST.
15 hours of workload.
All classes take place live via Zoom. The links are automatically sent to your email and WhatsApp (optional). The sessions are recorded and will be available to students.
Check the
upcoming dates
What you can expect attending Visual Design for Communication
Remote classes.
Our classes are always remote and live via Zoom so you can get the most out of it and have real connections with your peers and the instructor.
Stay close.
Learn more.
You have direct access to the instructor and your peers with an exclusive channel on Slack, allowing you to exchange experiences and learn from world-class professionals and students worldwide.
A platform
tailored for you.
From the moment you enroll in a class to the moment you get the certificate, we designed a platform that gives you the best experience. Alune is our proprietary platform where you can watch back the Zoom sessions and keep up with your progress anytime, forever.
Learn from
real-life examples.
You can also be eligible for our Talent Program, which puts you in front of top-tier companies ready to hire. After completing the course, you’ll receive a certificate to celebrate the achievement and brag about it on social media.
FAQs
What key principles of graphic design does this course cover?
This course focuses on the fundamentals of graphic design. It applies principles to create layouts using various methodologies. It also includes critiques and presentations to enhance learning and skill development. Students will understand the criteria needed that are essential for effective communication through graphic design, such as knowledge about typography, layout, composition, and visual techniques. The course will enhance students' problem-solving skills through creative thinking and clear communication. Additionally, the course covers current trends, and technologies in graphic design.
Who’s the audience?
Emerging graphic designers in the early stages of their careers, who have some prior experience and aim to refine, strengthen, and broaden their skills.